Why we exist

We believe that every person has the right to a humane and meaningful professional life. The time has come to redefine economic success and to use the economy to bring some good to the world. That is why it is so important to us that organisations practise their core values and thus fulfil their purpose. And that they do so now, to ensure that they stand out from the crowd going forward, establishing their own culture with sustainability and drive of purpose.

We believe that every organisation and every individual needs to embrace a new type of working. Anyone who ignores the future of work no longer has a future themselves. An empowering leadership culture, agile processes, decision-making responsibility, and flexible working areas will attract talented people today and in future, enabling them to reach their full potential and bringing value to the table.

For this reason, we pursue our mission to connect people with brands, organisations, and their own work in a meaningful manner.

We exist in order to carry over into reality our conviction for a humane and meaningful working world.

What we value

We appreciate open and honest cooperation – the exchange of ideas on an equal footing. Experimentation and creative exploration with meaning. We cherish the knowledge and talents of each individual in all that we do and believe that empathy, intuition, creativity, and foresight are essential elements in our cooperation.

Our team

We do not work for, rather we work with our customers and focus on shared goals and expectations. Our team, comprising generation X and millennials, mixing impressive expertise with youthful curiosity both in the analogue and digital world, manages to find the right balance that the future working world requires.

Julia von Winterfeldt

Founder & Human Leadership Advocate

0176 84166130

Digital expert, change evangelist, consultant, coach, yogini, and founder.
Julia began her career at SOULWORX in 2015 with the aim of supporting organisations in their cultural change and helping them to incorporate more meaning and humanity into the new working world. This allows her to live out her ambition of being a real catalyst for sustainable and positive change and to push growth and innovation. Prior to this engagement, Julia worked around the world at renowned agencies and consulting companies such as Publicis Pixelpark, Publicis Sapient, Accenture, and AKQA in the area of marketing and technology.

Esther Rump

Change Management Expert

+49 176 2239 232

Organisational psychologist, change management expert, systemic consultant, coach, and passionate designer of (work) spaces. Esther started work at SOULWORX in 2017 in order to support organisations in their pursuit to implement purpose-driven change processes. Through this, she strives to foster innovation, customer focus, and employee motivation and spark curiosity for the possibilities associated with the new working world. Prior to this role, she spent many years creating and supporting change processes in and with large companies such as Lufthansa.

Monika Jiang

Millennial Activist


Freethinker and millennial activist with an entrepreneurial spirit. From start-ups to corporations and agencies, Monika gained different insights into different corporate cultures during her media and communications studies, making it her personal mission to get actively involved in shaping the new working world. She joined SOULWORX in April 2016. She believes in humanistic and purpose-driven new work that strengthens the identification of individuals with their own work and consequently improves the organisation.

What makes us different


Through focus and concentration, we minimise complexity and set clear guidelines.

We work in short-term sprint phases with clear and predefined objectives.

At the same time, we retain a large degree of flexibility, freshness, and experimentation.

We use methods that promote creative thinking and facilitate strategic decisions.

We create interdisciplinary, complementary skills and personalities.

We practise an open and transparent communication structure.

Our like-minded network

We are not the only ones who want to save the world. We put our trust in a strong network of like-minded people and organisations who share similar principles, values, and standards all under the motto of “Collective Genius”.


Hamburg: Implementation of new-work culture and cloud-based solutions


Hamburg: Brand strategy and integrated brand communication

Honey Pump

Berlin: Think tank for future and innovation

Leberecht & Partner

Berlin: Collective of business romantics

Les Enfants Terribles

Berlin: School for new, mindful working


Berlin: Global innovation consulting


Berlin: Real-Time Performance Management

Exponential University

Berlin: Corporate education and academy for digital transformation

A selection of customers

We are thankful every day for the confidence our customers have shown in us. Ultimately, we consider them to reflect the time we are living in. They allow us to keep our promises and reshape and help create the new working world through continuous experimentation and reflection. Thank you.


Challenge: Purpose Setting


Challenge: Purpose Setting, Organisational Design & New Work Models


Challenge: Digital Communication Strategies


Challenge: Purpose Setting, Communication Refresh & Leadership Reset


Challenge: Purpose Setting, Organisational Design, Communication Refresh, Leadership Reset, New Work Models and Processes, Innovation Spaces

Thomas Henry

Challenge: Leadership Reset


Challenge: Purpose Setting & Digital Communication Strategies